www.alternativetackle.com

Privacy & Security

This Privacy Policy governs the manner in which The Alternative Tackle Company collects, uses, maintains and discloses information collected from users (each, a "User") of the http://www.alternativetackle.com/ website ("Site") and applies to the Site and all products and services offered by The Alternative Tackle Company.
Personal identification information personal identification information from Users may be collected in a variety of ways, including, but not limited to, when Users visit our site, place an order, subscribe to the newsletter, and in connection with other activities, services, features or resources made available on the Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. Users may, however, visit our Site anonymously. Personal identification information will be collected from Users only if they voluntarily submit such information. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information Non-personal identification information about Users may be collected whenever they interact with the Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to the Site, such as the operating system and the Internet service providers utilised and other similar information.
How your information is protected. Appropriate data collection, storage and processing practices and security measures are adopted to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on the Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
Sharing your personal information. Users personal identification information is not sold, traded, or rented to others. Generic aggregated demographic information not linked to any personal identification information regarding visitors and users may be shared with business partners, trusted affiliates and advertisers for the purposes outlined above.Third party service providers may be used to help operate the business and the Site or administer activities on my behalf, such as sending out newsletters or surveys. Your information may be shared with these third parties for those limited purposes provided that you have given your permission.
Third party websites. Users may find advertising or other content on the Site that link to the sites and services of partners, suppliers, advertisers, sponsors, licensors and other third parties. I do not control the content or links that appear on these sites and am not responsible for the practices employed by websites linked to or from the Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to my Site, is subject to that website's own terms and policies.
Web browser cookies The Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
How collected information is used The Alternative Tackle Company collects and uses Users personal information for the following purposes:
- To personalise user experience
Information may be used in the aggregate to understand how our Users as a group use the services and resources provided on the Site.
- To improve the Site
I continually strive to improve the website offerings based on the information and feedback I receive from you.
- To improve customer service
Your information helps me to more effectively respond to your customer service requests and support needs.
- To process transactions
The information Users provide about themselves when placing an order is used only to provide service to that order. This information is not shared with outside parties except to the extent necessary to provide this service.
- To administer a content, promotion, survey or other Site feature
To send Users information they agreed to receive about topics I think will be of interest to them.
- To send periodic emails
The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to the mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, they may do so by contacting me via the Site.
Changes to this privacy policy. I have the discretion to update this privacy policy at any time. When I do, I will revise the updated date at the bottom of this page. I encourage Users to frequently check this page for any changes, to stay informed about how I am helping to protect the personal information I collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use the Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting me
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact me.